Tuesday, September 20, 2011

Effective or Ineffective?

      Writing can be classified as effective or ineffective depending on the tone, wording, structure, and content presented. In my mind, the email attached is an effective piece of writing for a few reasons.  One, it explains to the employees what is going on with the company and why there have been cuts to positions. Secondly, the email is written in a very sincere tone and also informs employees about meeting for any questions or concerns they may have regarding the change of staff.  This is appropriate because the information being discussed can be life changing for some of the employees.                        
     Although I do believe that speaking of others positions should remain private, there is no personal information about which employees were cut from the team and why.  This email is specifically written to notify and help the company understand the change in staff. Below is the link to view the email.
http://about.digg.com/blog/we-just-sent-following-email-staff

Wednesday, September 14, 2011

Corporate-Speak?

         Overly formal corporate-speak is used today by many business professionals. The question is, "Is it really necessary?" Overly formal communication can sometimes get out of hand.  When communicating, it is important to get the point across to as many people as possible in a timely manner.  Formal corporate-speak can be confusing and the message sometimes won’t be delivered the way it was intended to because it is difficult to comprehend.  Many companies feel the need to speak in such a manner because it shows that they are knowledgeable of the information within their field. Companies may also use this communication style because they feel as if it promotes the image of being educated, responsible, and sophisticated, which may show customers that they can have trust in the product or service. Although overly formal corporate-speak is not necessary, it is important to be up to date with corporate lingo to show that you are educated and aware of our changing society.

Tuesday, September 6, 2011

Insurance Email

The email that was distributed internally within an insurance firm in England does not follow the basic principles of adaption.  For example in the first paragraph, the email talks about a new Bulletin system and the terms that are used in specific regions.  Although this may have been designed for someone that was already aware of the information and what the key terms meant, other readers may not be aware of the technical meanings. The email also uses some abbreviations, which can cause miscommunications. This may be a trouble-free read for some employees but for others, who were not specifically trained in this field of study, may have difficulty understanding, therefore proving that the email is an ineffective piece.