Wednesday, September 14, 2011

Corporate-Speak?

         Overly formal corporate-speak is used today by many business professionals. The question is, "Is it really necessary?" Overly formal communication can sometimes get out of hand.  When communicating, it is important to get the point across to as many people as possible in a timely manner.  Formal corporate-speak can be confusing and the message sometimes won’t be delivered the way it was intended to because it is difficult to comprehend.  Many companies feel the need to speak in such a manner because it shows that they are knowledgeable of the information within their field. Companies may also use this communication style because they feel as if it promotes the image of being educated, responsible, and sophisticated, which may show customers that they can have trust in the product or service. Although overly formal corporate-speak is not necessary, it is important to be up to date with corporate lingo to show that you are educated and aware of our changing society.

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