The email that was distributed internally within an insurance firm in England does not follow the basic principles of adaption. For example in the first paragraph, the email talks about a new Bulletin system and the terms that are used in specific regions. Although this may have been designed for someone that was already aware of the information and what the key terms meant, other readers may not be aware of the technical meanings. The email also uses some abbreviations, which can cause miscommunications. This may be a trouble-free read for some employees but for others, who were not specifically trained in this field of study, may have difficulty understanding, therefore proving that the email is an ineffective piece.